Advertising Acronyms

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Acronym Value
CPA Cost Per Acquisition
CPC Cost Per Click
CPL Cost Per Lead
eCPM Effective cost per Mille
CPM Cost per Thousand Impressions
CTA Call to Action
CTR Click Through Rate
DMA Designated Market Area
DSA Direct Selling Agent
DSP Demand Side Platform
DTP Direct to Patient marketing
IAB Interactive Advertising Bureau
PPC Pay Per Click
POAs Point of Order Acceptance
PPV Pay Per View
RON Run of Network
ROS Run of Site
RLSA Remarketing lists for search ads
RTB Real Time Bidding
SEM Search Engine Marketing
SEO Search Engine Optimization
SOV Share of Voice
VTC View Through Click